Innovative building performance and energy programs require more than technical expertise—they demand community buy-in, stakeholder alignment, and clear communication. ID360's Marketing & Outreach services bridge the gap between complex building codes and energy policies and the communities they serve, ensuring your jurisdiction's initiatives gain the support needed for successful adoption and implementation.
We partner with municipal leaders to develop strategic messaging, facilitate productive stakeholder dialogues, and create educational materials that make technical requirements accessible to diverse audiences—from design professionals and contractors to residents and business owners.
What We Deliver:
Community Workshop Development We design and facilitate interactive workshops that educate stakeholders on new requirements while gathering valuable feedback. Our workshops combine technical education with practical guidance, using real-world examples and clear visual materials that make complex code understandable.
Stakeholder Engagement Coordination Successful programs require aligned stakeholders across multiple sectors. We coordinate engagement with building industry professionals, design teams, contractors, property owners, and community advocates—facilitating discussions that build consensus and inform policy refinement.
Educational Content Creation Complex requirements become clear through well-designed educational materials. We create compliance guides, fact sheets, video tutorials, webinars, presentation decks, and web content that communicates program requirements in accessible language while maintaining technical accuracy.
Strategic Communications Development Effective programs tell compelling stories. We develop strategic communications plans, key messaging frameworks, FAQ documents, and talking points that help your staff confidently articulate program benefits and address common concerns.
Commission & Advisory Body Presentations We prepare professional presentations for planning commissions, architectural review boards, and advisory committees. Our team provides technical backup during meetings, ensuring your staff has expert support when presenting complex building performance requirements.
Council Meeting Support Policy adoption requires clear communication to elected officials. We develop Council-ready presentations with compelling visuals, provide technical writing support for staff reports, and attend meetings to support your team during critical adoption hearings.
Industry Roundtable Facilitation Building industry engagement requires specialized facilitation. We organize and lead roundtable discussions with architects, engineers, contractors, and developers—creating forums where industry professionals can ask questions, share concerns, and learn about compliance pathways.
Professional Training Workshops Design and construction professionals need targeted training. We develop and deliver technical workshops for architects, engineers, contractors, and plan reviewers that build industry capacity to meet new requirements.
Virtual Help Desk Services
Real-Time Technical Support Questions arise throughout the building process. Our Virtual Help Desk provides real-time chat support and email assistance to project applicants, design professionals, and contractors navigating building performance requirements.
Inquiry Management System Every inquiry is tracked, categorized, and responded to promptly. We maintain comprehensive records of questions and responses, providing your jurisdiction with valuable data on common challenges and opportunities for improved guidance.
Resource Library Development We create and maintain online resource libraries with downloadable guides, compliance checklists, approved calculation tools, and example submittals that give applicants 24/7 access to the information they need.
Customer Service Excellence Our team delivers professional, friendly support that positions your jurisdiction as a helpful partner rather than a regulatory obstacle. We educate while enforcing, building goodwill that supports long-term program success.
Why Jurisdictions Choose ID360
Our engagement strategies are grounded in over a decade of program implementation experience. We've supported jurisdictions including the Cities of Palo Alto, Menlo Park, San Luis Obispo, South San Francisco, Foster City, and Agoura Hills in implementing building performance programs, energy reach codes, and high-performance building standards.
Since 2014, we've operated Palo Alto's Virtual Help Desk, responding to thousands of inquiries and building industry knowledge that supports the city's nationally-recognized building performance programs. Our approach combines technical expertise with communication skills, ensuring programs gain traction with the audiences that matter most.
Let us help you engage your community, educate stakeholders, and build the foundation for successful program implementation.